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Internet businesses are generally highly competitive. In order to survive the business and attain the required foothold, each business has to adopt very aggressive and ingenious marketing strategies. Two of such strategies particularly stand out. These are sign-ups and new referrals, respectively. They form the gist of the proceeding discussions.
DEFINITION OF TERMS
It is the act of enrolling into a business as a client typically by way of filling an online form. The form contains the fields which ask the would-be client to surrender several pertinent pieces of information such as name, address, contact details, e.t.c.
A referral program is a marketing strategy that entails the use of existing customers or employees to source for new clients in exchange for financial incentives.
HOW TO GET NEW SIGN-UPS INTO YOUR BUSINESS
In order to get new sign-up into your business, you must first and foremost construct a good website and index it in all the major search engines. You should thereafter adopt the following strategies also:
Make the Call to Sign Up Clearly Legible
Ensure that the sign-up button is bold and clearly visible. This will attract the attention of a would-be client. It will also boost the likelihood of the online visitor signing up as it ensures that such a person does not miss out on the sign up at all.
Make the Sign-up Form as Simple as Possible
Online visitors are very impatient and also have shorter attention spans. Because of this, you do not want to inconvenience them by asking for too many details. Instead, consider asking as few questions as you possibly can. You may ask the rest later after the visitor has already signed up.
Assure your Online Visitors of their Privacy
Most people are often wary of the kind of use to which their personal details are going to be put. For this reason, assure them of their privacy. Let them know that you won’t divulge their personal details to a third party without a court order.
Utilize Pop-up Forms for Sign-ups
Pop-ups are eye-catching and are pretty effective in capturing the attention of any online visitor. This being the case, you should utilize them as the preferred sign up form. This way, you can be sure that the online visitor will not miss out on it at all!
Grant an Incentive for Filling the Form
In order to boost the likelihood that an online visitor will sign up, dangle some carrots. Promise an e-book, free newsletter, free one-month subscription, and so on for every successful sign-up. This way, your online visitor will feel motivated and more likely to sign up.
HOW TO GET NEW REFERRALS
If referral program is your preferred route of building your client base, you will first and foremost have to assemble a team of marketers. These should mainly be drawn from your current pool of clients and associates. You will thereafter have to put in place the following strategies as well:
Place the Referral Program on the Home Page
The referral program has to be clearly visible. That’s why you have to place it right at your home page. This way, any online visitor and other interested parties shall see it clearly and not miss it at all.
Dedicate a Web page Exclusively for Promoting the Program
It is also strongly recommended that you dedicate a web page exclusively for the purpose of promoting your referral program. This is to give your visitors all the pieces of information they need to make a commitment.
Send out Periodic Reminders
In order to boost the likelihood that your contacts may respond, consider sending out periodic reminders. These could be through bulk text messages, e-mails, and newsletters. The more of such reminders you send out, the more likely that the recipients may respond positively.
Promote the Referral Program Aggressively
Apart from periodic reminders, you should also consider adopting other aggressive marketing techniques. Place a footnote under each e-mail message (e-mail signatures) which details your referral program. Use social media, paid adverts, and other advertising techniques.
Take Advantage of Influencers
Influencers are opinion shapers in any society. They could include be politicians, local leaders, musicians, and sportsmen. You may consider enlisting their involvement especially to reach out to the local communities where they are based.
Getting new sign-ups and referrals to your business requires a great deal of skill and investment. They also require adequate investments and huge financial outlays. Unfortunately, your ordinary internet businesses may not have this financial muscle. This being the case, you are strongly urged to consider enlisting the support of a reputable firm.