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1.You should never talk about your business when writing your headlines for promoting purposes. You should talk about your client , not yourself.
2. A Boring Headline- In order for your readers or customers to read the entire body of your email messages or advertisements, you must get your customers attention.
3. Making Your Email Ad Or Advertisement Too General- To attract the right audience when writing your email ad or advertisements, you must be specific in your promotions.
4. Making it about too many ideas-- If you try to write about too many topics in in your messages, your customers can get overwhelmed, and might click the unsubscribe link.
5. A lot of customers don't like reading long email messages. So you must keep your messages short
and on topic.